The greatest show | SSPP gala (2024)
Client: Saints Peter and Paul School, San Francisco
Freelancing for Saints Peter and Paul school gave me the opportunity to develop a full brand identity for their Greatest Showman-themed gala night. From concept to final deliverables, I balanced playful creativity with clear messaging—ultimately contributing to a successful event that raised over $120,000 for the school!
Feedback from organizers has been incredibly positive, with comments like, “The emails and design are so whimsical and fun!” and “The theme/visuals are modern and playful. Thank you for creating such fantastic event experiences.”
DEVELOPMENT
Below are the initial concepts and logo designs presented to the client. We chose to retain the school colours to maintain a strong sense of identity, while ensuring the overall theme remained cohesive and engaging. The client selected two logos from the initial batch, which I then refined and reworked to ensure they stylistically aligned with each other and the broader visual direction.
